← Back to library
Small Business Counsel Seeker
Wants contracts, employment, IP, and disputes handled with continuity. Values fixed fees and proactive issue-spotting.
Core Anxiety
Am I exposed somewhere I haven't thought of?
Strategic Importance
Strategic
Product Lines
Claims
Journey Stages
Quote · Policy Change
What They Care About
Strengths
Trust Builders
- Fractional GC offering
- Fixed-fee menu
- Risk-review dashboard
Preferred UI Patterns
Product Implications
Coverage Implications
UX Implications
- Matter dashboard
- Risk scorecard
- Document vault
Analytics Signals
Engineering Implications
- Multi-matter data model
- E-sign integration
Risk Factors
Weaknesses
Abandonment Triggers
- Surprise invoices
- Generalist with no industry depth
Design Review Questions
Evolution Timeline
- 1Project-BasedLife ContextOne contractFinancial ConcernFlat feeInsurance NeedPredictable costUX NeedFee clarityProduct OpportunityFixed-fee
- 2Subscription ClientLife ContextOngoing needsFinancial ConcernCoverageInsurance NeedContinuityUX NeedAlways-on accessProduct OpportunitySubscription GC
- 3Strategic PartnerLife ContextScalingFinancial ConcernStrategic riskInsurance NeedProactive counselUX NeedStrategic reviewsProduct OpportunityFractional GC