Prodemon
Design for the Anxiety Behind the Decision.
Easily create user personas, offering insights into the anxiety, behavior, and opportunity a persona brings into the journey.
- Industries
- 5+
- Journeys
- 25+
- Archetypes
- 12+
- Personas
- 80+
Climate-Risk Homeowner
“The weather has changed. Has my coverage?”
Price-First Shopper
“Show me the price, but help me understand what I'm giving up.”
Archetypes
Archetypes tell us how people behave. Product personas tell us how that behaviour shows up in a specific insurance journey.
Browse Library →How It Works
A simple 4-step workflow offering you an extensive research and analysis of your industry digital user flows, user archetypes and pain points.
Pick Your Industry
Choose the industry that best matches your product to get tailored personas and journeys.
Get started →Pick Journey Template
Start from a proven journey template that fits the flow you want to design or validate.
Get started →Add Personas
Select personas that represent your user segments and attach them to your journey.
Get started →Review & Share
Upload screens, map personas, then share with stakeholders to collect structured feedback.
Get started →Build decks for the journeys you ship
Combine personas into a Journey Deck. Get the anxieties, design risks, UX checklist, analytics events, and engineering considerations in one place.
Open Journey Deck Builder