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Persona Simplified
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011 / EXTCore

First-Time Home Searcher

🎯
Life Event Type
First-Time Home Searcher anime portrait

“I want to see it, understand the cost, and know the next step.”

Trust Resilience
50
Abandon Risk
55
Card Stats

First-Time Home Searcher

Avg Score
—
/ 100
Confidence50
Price Sensitivity75
Coverage Anxiety65
Digital Confidence80
Data Trust60
Complexity Load75
Claims Memory25
Abandonment Risk55
Lifetime Value Potential85
Support Need70
Embedded Relevance70

First-Time Home Searcher

Browses obsessively, books tours, asks about taxes, insurance, and HOA. Trust collapses when totals are unclear.

Core Anxiety
Am I making the right move?
Strategic Importance
Core
Product Lines
Home · Embedded
Journey Stages
Quote · Bind

What They Care About

Strengths

    Trust Builders

    • Total-cost-of-ownership
    • Pre-qualification
    • Tour-anytime booking

    Preferred UI Patterns

      Product Implications

        Coverage Implications

          UX Implications

          • TCO calculator
          • Saved searches
          • Instant tour booking

          Analytics Signals

            Engineering Implications

            • MLS sync freshness
            • Lender integration

            Risk Factors

            Weaknesses

              Abandonment Triggers

              • Missing taxes/HOA
              • Slow agent response

              Design Review Questions

                Evolution Timeline

                1. 1
                  Browser
                  Life Context
                  Researching
                  Financial Concern
                  Affordability
                  Insurance Need
                  Cost clarity
                  UX Need
                  TCO
                  Product Opportunity
                  Mortgage pre-qual
                2. 2
                  Tourer
                  Life Context
                  Active search
                  Financial Concern
                  Closing cost
                  Insurance Need
                  Side-by-side
                  UX Need
                  Compare homes
                  Product Opportunity
                  Concierge
                3. 3
                  Closer
                  Life Context
                  Under contract
                  Financial Concern
                  Closing
                  Insurance Need
                  Bundle (home + warranty + insurance)
                  UX Need
                  Single dashboard
                  Product Opportunity
                  Closing bundle